Should we talk to the media?

This is a question that families will frequently ask themselves during a kidnap. They will feel it is something they can do and hope that it will help to keep their loved one’s case in the public domain. However, given the highly sensitive nature of kidnaps and the risks of misguided external pressures on the kidnappers, media attention can also jeopardise the hostage’s safety. It is important that any media approach is undertaken only after proper consultation with those who are managing the resolution of the kidnap.